About Us

Sophia Victoria Joy holding SVJ balloons
Our Story

Here at Sophia Victoria Joy Ltd we capture the special moments in life. We aim to help you to treasure precious memories for years to come.

The story of Sophia Victoria Joy began in 2010. Set up by Sophia (her middle names are Victoria and Joy) the family business runs from her Hampshire-based studio here in the UK. She now has a specially selected team of people working behind the scenes to ensure that every product produced is just as special as the original concept she once dreamed up over a cup of tea.

Memories of childhood holidays, lazy summers and cosy winters by the fire or playing in the snow are all a rich source of ideas, woven with the creativity that is Sophia Victoria Joy.

A Note From Sophia

Being a part of something bigger is the best feeling in the world. Now I have expanded the ranges on offer these emotions of happiness and reward grow greater with every year. I know that the products we sell play a huge part in peoples lives. Just this week I walked passed a couple sat outside a coffee shop with their newborn, I smiled and thought of how precious that moment was to them, just as I was about to turn my head away I spotted something incredible, one of our Personalised Baby Keepsake Wooden Stars was hanging in it's glistening pink organza bag on the edge of the pram. It really did make my day. I was so proud that the business had been a part of such a special moment. 

We'd Love To Hear From You

Want to get in touch? Have a special request or simply fancy dropping us a message? We'd love to hear from you!

Stay In Touch

Keep up to date with us via Facebook, Pinterest, Twitter and Instagram. Don't forget to use our hashtag so that we can share in your moments of joy! #sophiavictoriajoy